I’m a concept-driven creative with a sharp eye for detail and a focus on visuals that make people stop, save, and share. With experience across editorial styling, campaign direction, and brand marketing, I blend creativity and strategy to build cohesive, elevated narratives across every touchpoint.

 

My background spans Miami’s fast-paced, trend-led fashion scene, collaborating with leading magazines and creative teams, through to shaping content and campaigns for Canadian retail brands. From e-commerce styling and social-first storytelling to seasonal campaigns. I bring an adaptive, forward-thinking approach rooted in both taste and intention.

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I believe strong visuals do more than sell product; they define how a brand is felt. My work sits at the intersection of concept and execution, where big-picture ideas are translated into precise, considered details that feel effortless, elevated, and distinctly on brand.