The Active Club - Warehouse One

The Active Club campaign was designed to feel elevated, modern, and fashion-forward while still maintaining a strong sense of wearability. I chose to showcase the collection in studio to create a clean environment that kept the focus on the product. The minimal backdrop allowed the colour story to stand out and gave the campaign a more polished, premium feel.

The chosen tone was heavily inspired by trend forecasting and directional colour reports from WGSN, as this shade was emerging as a key trend at the time. Incorporating it into the creative direction helped position the collection as current and aspirational.