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Bootlegger - Summer 2024 Campaign

Role

Creative Director, Producer, and Lead Stylist

Project type

Seasonal Campaign

This campaign centered around rich, elevated product storytelling, capturing the energy, warmth, and ease of high summer through a refined editorial lens. Set against sculptural concrete textures and softly draped white fabric, the imagery balanced minimalism with dimension, allowing the product to remain the focal point while evoking a sense of understated luxury.

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