Bootlegger - Spring 2024 Campaign

This Spring campaign offers a sneak peek into our refreshed look and direction for the upcoming year. With a focus on anchoring Bootlegger's position in the denim world, introducing revitalized style, and showcasing fresh spring arrivals, this campaign embodied our commitment to innovation and fashion-forward thinking. Since part of this campaign marked the reintroduction of Bootlegger’s refreshed era, a small portion was shot at a laundromat to emphasize the theme of "in with the old, out with the new".