Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Bootlegger - Winter 2024 Campaign

Role

Lead Stylist and Creative Director

Project type

Seasonal Campaign

Date

August 2024

Bootlegger makes dressing for the cold season ahead easy, whether it’s chilly days, brisk nights, or when Jack Frost makes his entrance. Designed for effortless layering, our collection includes sherpas, flannels, and cozy knits that keep you stylish and ready for whatever the weather brings. Trend-right yet lived-in, our looks feel like they’ve always been part of you. This campaign we're here to fit you, get you, and celebrate the season together. It’s Your World, Our Jeans.

This Winter campaign, we stayed true to "Your World. Our Jeans." with a bold, unapologetic style and an aesthetic rooted in real-life moments and user-generated content.