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Bootlegger - Winter 2024 Campaign

Role

Creative Director, Producer, and Lead Stylist

Project type

Seasonal Campaign

This Winter campaign was built around the idea of “Your World. Our Jeans," translating the brand ethos into a raw, real life visual language that feels unfiltered, lived in, and personal. The creative direction leaned into bold, unapologetic styling grounded in everyday moments, reflecting how customers actually wear Bootlegger through the colder season.

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