Bootlegger - Grup

Bootlegger partnered with Grup on a forward-thinking collaboration that brings a fresh lens to modern denim. Known for its experimental approach to reworking classic silhouettes, Grup’s design philosophy aligns seamlessly with Bootlegger’s commitment to timeless denim, updated for today.

I led the e-commerce shoot from start to finish, overseeing styling, on set direction, and overall execution. From there, I managed selects, edits, and revisions, working closely with the team to make sure final assets were approved, on brand, and delivered across all channels.