Bootlegger - Winter 2023 Campaign

For our Winter 2023 photoshoot, we embraced the stylish, cozy, and energetic vibe of après-ski—a celebration of mountain leisure and fashion after a day on the slopes. The theme drew inspiration from the post-ski ritual of unwinding in style, featuring models dressed in knitwear, sleek ski jackets, and sophisticated accessories. Set against a backdrop of a snow-covered landscape and a rustic lodge interior, the shoot conveyed a sense of effortless elegance and comfort, celebrating both the thrill of the mountains and the leisurely après-ski culture.