Bootlegger - Fall 2024 Campaign

The Fall campaign served as a re-introduction to the Canadian market, focusing on the concept of "The Art of Getting Dressed" with an emphasis on helping Canadians look and feel great. The campaign featured a curated selection of easy-to-mix-and-match items, anchored by denim, which is central to the brand’s identity. Bootlegger's jeans are designed for every Canadian, and the campaign highlighted how they fit into diverse lifestyles, whether in rural Alberta or urban centers, using real-life people in street-style or user-generated content. The visuals showcased real moments and interactions, emphasizing the connection between customers and the brand’s products through authentic, powerful styling.