Email Marketing - Bootlegger

For Bootlegger, email marketing was a big part of the brand refresh. We moved away from being so promotion heavy and focused more on styling, how to wear pieces, and building capsule wardrobes. The goal was to show Bootlegger as a go-to for really good denim and everyday basics that you can style in different ways. Emails became more about inspiration and giving the brand a stronger point of view, while still feeling easy and wearable.