Bootlegger - Black Friday & Cyber Monday

For Bootlegger’s Black Friday and Cyber Monday, I managed the creative from initial direction through to launch. The look was confident, elevated, and direct, using a classic Black Friday aesthetic while still feeling distinctly Bootlegger. I worked closely with designers to bring the direction to life across web, email, and social, managing feedback, revisions, and final approvals along the way. My focus was keeping everything consistent, polished, and on track for each launch date.