Bootlegger - Social Media

For Bootlegger, social content was more aspirational and style-driven, with a focus on outfitting, how-to-wear content, and showing different ways to style key pieces. The goal was to make the brand feel cool and current while still being wearable and easy to connect with. From the overall look and feel to the talent and influencers we worked with, every piece of content was meant to build a stronger fashion point of view for the brand.