Bootlegger Jeans

As the lead stylist and creative director for Bootlegger's seasonal campaigns, I played a pivotal role from the initial concept to the final execution, overseeing every detail in between. My responsibilities included crafting the vision for each collection, ensuring it aligned with Bootlegger's core values (denim expertise, elevated style, and accessibility). In addition to styling, I collaborated closely with the team on the brand’s refresh, helping to elevate Bootlegger’s image while maintaining its approachable, attainable essence. Bootlegger's focus on high-quality, perfectly fitting denim was always at the forefront, and it was incredibly rewarding to work alongside such a talented team to bring those values to life in every campaign.