Bootlegger Jeans - Campaign Photography

As Creative Director and Producer for Bootlegger’s seasonal campaigns, I took each shoot from the initial idea through to launch. I developed the concepts and moodboards, booked the photographers, talent, and hair and makeup teams, planned the shoots, and led the styling and creative direction on set.

My role continued well beyond shoot day. I worked closely with designers and coordinators through selects, edits, and revisions, making sure every asset was approved, on-brand, and ready to launch on time. I was really the person connecting all the pieces; from the first idea to the final campaign going live.