Bootlegger Jeans

As Lead Stylist and Creative Director for Bootlegger’s seasonal campaigns, I helped shape the brand from concept through final execution, building campaigns that felt elevated, effortless, and culturally in tune while staying true to the brand’s denim roots. Beyond styling and on-set direction, I collaborated closely on the brand refresh, helping evolve Bootlegger into a more modern, fashion-forward space without losing the approachable energy that made the brand resonate in the first place.

From casting and styling to creative direction and visual storytelling, every detail was designed to capture that balance of timeless denim, lived-in confidence, and everyday cool — creating campaigns that felt aspirational yet wearable, polished yet authentic.